Type of Work: Social Media Campaign
Established in 2016, GBS is an authorised coffee machine distributor in Cambodia for various international brands including Nuova Simonelli, Victoria Arduino and many more. Being a one-stop destination for every coffee shop owner, the company also offers other products such as grinders, blenders, ingredients and cleaning solutions.
The Challenge :
Looking into their profile, we analyzed essential objectives that could build a better digital presence for the company such as :
- Creating awareness among café owners.
- Build a reliable brand reputation.
- Increasing visits or online purchase.
The Strategy :
In order to achieve the goals, we used always-on content marketing strategy along with eye-catching artworks to build an outstanding digital presence.
Aside from promoting the products, we brainstormed educational contents that keep the target audiences engaged with the platform as well. One of the most notable contents is “How To Establish A Coffee Shop?”, which we collaborated with the marketing team of GBS to carefully produce the original contexts.
The Result :
Gourmet Beverage Solutions has now made a reputation as one of the fastest-growing and leading coffee machine distributors in both online and offline communities. Their Facebook fanbase keeps on gradually increasing over the years as the customers keep contacting through online, hotline and showroom visits for more information.