Type of Work: Content Marketing
B-Bub Barista Training Center is a sub-company of GBS, which offers diverse barista classes from basic to diploma. The center is equipped with distinct coffee machines and knowledgeable trainers to ensure that the students are qualified for a future barista career.
The Challenge :
To attract and increase inquiries we studied target audience’s personality and layout the objectives as described below :
- Become a dependable training center.
- Establish an influential online barista community.
- Increase numbers of contact and enrollment.
The Strategy :
Always-on content marketing strategy is an essential action plan in order to create a consistent digital presence. We had researched and produced various educational contents to allocate general knowledge to attract the inquiries.
To strengthen the promotional activities, we used social media advertising as a tool to create a digital brochure that describes the center using engaging format of visual communication The brochure was hitched with a call-to-action contact number, which any interested audience can contact for more info.
The Result :
Upon working on social media marketing, B-Hub Barista Training Center has established a genuine digital presence while consistently advertising the services. As the classes keep improving, we continually explore and produce engaging contents as well.