Westview Cambodian International School provides an international secondary educational program built from the world renowned standards of education, American Common Core Standard (ACCS) and the Khmer language, history and culture into one unique curriculum from grade 7 to 12. The academy is the extension of the passionate leadership team of Learning Jungle International School Cambodia (LJIS).
The Challenge :
We were allocated to produce a meaningful television and social media commercial video as the school was looking for additional qualified lecturers to join the team.
The Strategy :
In order to attract new talents, we ought to showcase the internal environment and create a considerate image for the school. Upon finalizing the storyline, we invited actual lecturers who had working experiences to perform the scenario as they brought out better realistic performance. While our media team constructed the technical set up, a certain art direction including branding colors and wardrobe was also assembled.
The Result :
With minor guidance from our director, the commercial video is beautifully produced and attracted many talented candidates as well as the public. In fact, we were honoured for the dedication and effort that had been attributed during the production as well.