Type of Work: Photography
D.E.S (Dine. Explore. Socialize) is a specialty coffee shop located in the heart of Phnom Penh. Operating with enthusiasm and knowledge, the concept of the café was well accepted and attracted a number of crowds daily. Aside from coffee, the food menu showcases an additional focus on quality, delivering flavors that complete the coffee menu.
The Challenge :
Brainstorming the profile, we identified the authenticity and creativity of the shop. In order to deliver the brand story, we were approached to produce a sustainable food menu for D.E.S.
The Strategy :
To emphasize the menu, a diverse number of props such as fresh fruits and pastries were used as the decorative elements for the beverages. We have attempted many techniques including water drops and smoke to create a realistic look as well. Tone of color was also considered during the photoshoot to create a consistent imagery.
The Result :
Besides using for menu purposes, the images were then distributed on social media platforms of the shop according to its attractive and creative visual. Optimizing an art direction is crucial of the café, which is the reason we strive harder to deliver the brand message.